Publication Details
Abstract
The article defines the main indicators characterizing the development potential and the formation of assessment stages for determining the level of agrotourism potential of the region. It also provides a description of the indicators for assessing the agrotourism potential. The potential of agrotourism as a catalyst for rural economic diversification and sustainable land use continues to grow globally. To effectively harness this potential, systematic and context-specific assessment methods are required. This study presents an overview of key methodologies used to evaluate agrotourism potential, including land suitability analysis, stakeholder surveys, economic feasibility studies, and spatial planning tools. Emphasis is placed on integrating local natural, cultural, and infrastructural characteristics to determine viable agrotourism models. Moreover, the research highlights the role of institutional support and community engagement in ensuring long-term success. By applying both empirical and participatory assessment methods, policymakers and rural entrepreneurs can make informed decisions that align with local capacities and market demands. The findings contribute to the development of strategic frameworks for sustainable agrotourism planning and implementation.