Publication Details
Journal: International Journal of Informatics and Data Science Research
Issue: Vol 1, No 1 (2024)
Pages: 54-71
ISSN: 2997-3961
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Abstract

The aim of the study is to gain a deeper understanding on the practices, challenges, and opportunities that exist in the field of content marketing in Pavia. By studying the experiences of professionals who engage actively in content marketing, researchers can gain valuable insights into the strategies, tactics, and approaches that are most effective in creating and distributing content.

Keywords
Content marketing target market practices challenges and opportunities
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