Publication Details
Abstract
This article analyzes the main problems associated with attracting financial investments in business entities from both theoretical and practical perspectives. The study examines sources of investment financing, the level of financial stability of enterprises, investment attractiveness, opportunities for using capital market instruments, and limitations in attracting funds through bank loans and other financial mechanisms. Special attention is paid to internal and external factors affecting investment activity, including financial risks, insufficient collateral, high interest rates, low transparency of financial information, and difficulties in presenting reliable financial statements to investors. The article also develops scientific and practical recommendations aimed at improving the efficiency of attracting financial investments, strengthening the investment potential of business entities, and ensuring the rational use of financial resources.