Modern Research on the Price Competitiveness of Enterprises

This article examines modern research approaches to the price competitiveness of enterprises in the context of globalization, digital transformation, and innovation-driven economic development. The concept of price competitiveness is analyzed as a multidimensional economic category that reflects the ability of firms to offer products at optimal prices while maintaining profitability and market share. Contemporary research highlights the growing role of technological innovation, digitalization, productivity growth, and cost management in shaping competitive pricing strategies. In contrast to traditional models based primarily on cost reduction, modern approaches emphasize the integration of intangible assets, data-driven decision-making, and flexible pricing mechanisms.