Mechanisms of Creating Audio Advertising Discourse

The article elucidates the essence of the concept of audio advertising, highlights the level of its study in world and Uzbek linguistics, explains the causes of existing problems in this field, and proposes ways to overcome them. Furthermore, linguistic criteria and principles for creating audio advertising discourse are developed in the research. Audio advertisements are classified according to their distribution channels, semantic-structural features, and performance styles, and their distinctive characteristics are identified. The necessity of the research findings on this issue is substantiated, while their scientific and practical significance is discussed.