Publication Details
Abstract
This article analyzes international experiences in using digital services to develop tourism infrastructure and examines the possibilities for their practical implementation using the city of Shahrisabz as an example. During the study, the advanced experiences of Singapore, South Korea, Spain, and the United Arab Emirates in tourism digitalization were analyzed and their effectiveness was assessed. In addition, the tourism potential and existing infrastructure of Shahrisabz were studied, and priority directions for implementing the smart tourism concept were developed. According to the results of the study, the introduction of mobile applications, QR-code navigation, artificial intelligence-based guide services, electronic booking systems, and smart transport technologies can help increase tourist flows, improve service quality, and strengthen the tourism competitiveness of the region.