Economic Essence and Structural Elements of the Concept of Investment Potential in the Construction Sector

This article systematically investigates the economic essence, content, and structural elements of the concept of investment potential in the construction sector. The study proposes that investment potential should be assessed not merely as an aggregate of financial resources, but as a multi-component economic system reflecting a construction enterprise's ability to form, attract, allocate, and efficiently utilize its existing and potential investment resources. Drawing on international scientific literature and institutional approaches, the financial, production, technological, innovative, human-capital, managerial, marketing-institutional, and risk components of investment potential are identified. A complex-index methodological approach for assessing the investment potential of construction enterprises is developed, and its key indicators are systematized. The findings show that the genuine investment potential of a construction enterprise extends beyond its capacity to attract capital, encompassing its ability to efficiently prepare and implement investment projects, manage risks, absorb innovation, and create long-term value. The article develops conceptual approaches aimed at enhancing the investment potential of the construction sector.