Publication Details
Issue: Vol 7, No 4 (2026)
Pages: 381-390
ISSN: 2660-454X

Abstract

Tourism development is often assessed through arrival growth, although increased mobility does not necessarily produce longer stays, stronger local businesses or better conservation. This article examines that distinction in Uzbekistan through a descriptive analysis of official visitor statistics and a structured comparison of international policy instruments. The statistical component uses the National Statistics Committee’s January–September 2025 purpose-of-trip data; the comparative component examines Portugal’s strategic planning, Slovenia’s sustainability scheme and Malaysia’s Muslim-friendly hospitality recognition. Calculations show that visiting relatives accounted for 67.93% of recorded inbound trips, compared with 16.06% for recreation and leisure. These categories describe travel purposes rather than expenditure or accommodation demand. The analysis therefore proposes segment-specific development measures, linking visitor activity to local procurement, service quality, heritage protection and destination governance. Particular attention is given to ziyarah tourism, where religious significance and dependable hospitality require distinct but coordinated management. The article contributes an applied framework connecting tourism measurement to policy implementation. Its recommendations are analytical propositions rather than estimated causal effects and require destination-level testing. Uzbekistan’s development challenge is to improve the value and distribution of tourism benefits while protecting the cultural assets and living communities on which those benefits depend.

Keywords
tourism development Uzbekistan destination competitiveness sustainable tourism visitor segmentation destination governance ziyarah tourism local economic development