Marketing Strategies for Developing The Export of Acceptable Agricultural Products in Uzbekistan

This article analyzes the current state and development prospects of the export of quality, safe, organic, and internationally certified agricultural products in Uzbekistan. The study examines the role of marketing strategies in increasing the export competitiveness of agricultural products, expanding foreign markets, and meeting international consumer demand. Particular attention is paid to the development of organic production and the implementation of Good Agricultural Practices (GAP) and international certification standards, including GlobalG.A.P. The study analyzes trends in the global organic agricultural market, the production and export potential of Uzbekistan, as well as the financial performance of agricultural enterprises engaged in the production and export of certified products. Based on statistical, comparative, and SWOT analyses, the main problems and opportunities affecting the export competitiveness of Uzbek agricultural products are identified. The paper proposes recommendations for improving export marketing strategies, strengthening product certification, developing branding and packaging, expanding digital marketing and logistics infrastructure, and diversifying export markets. The implementation of these measures is expected to contribute to increasing export volumes, expanding export destinations, and strengthening the competitiveness of Uzbek agricultural products in international markets.