Methodology of Investment Potential Management

This article examines the theoretical and methodological foundations of investment potential management at the level of national economy and individual enterprises. The study systematises existing approaches to the definition and classification of investment potential, analyses the principal methodological tools for its assessment, and substantiates an integrated methodology for managing investment potential adapted to the conditions of the transitional economy of Uzbekistan. The article identifies the key factors determining the formation and realisation of investment potential, evaluates the role of institutional environment in investment activity, and formulates practical recommendations for improving the effectiveness of investment potential management at both the macroeconomic and microeconomic levels. The research draws on a comprehensive review of international and domestic scholarly literature, regulatory documents, and statistical data characterising investment processes in the Republic of Uzbekistan.