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18,601 artikel ditemukan

THE ROLE OF BUMDES ADMINISTRATORS IN MANAGING THE BUMDES RIVER TOURISM "CAFE KALITIKUNG" IN TAMBAKCEMANDI VILLAGE, SEDATI DISTRICT, SIDOARJO REGENCY

Ahmad Rizal; Isnaini Rodiyah

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 3
2025-04-29
Abstrak

Objective: This study aims to determine and analyze the role of BUMDes administrators in managing the “Cafe Kalitikung” River Tour in Tambakcemandi Village, Sedati District, Sidoarjo Regency. Method: Using a descriptive qualitative method, data we...

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THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS

Yunia Najachatul Chusnah; Lilik Indayani; Kumara Adji Kusuma; Rizky Eka Febriansah

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 3
2025-04-29
Abstrak

Objective: This study aims to determine the effect of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products. Method: This study uses a quantitative method. The population used ...

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THE INFLUENCE OF DIGITAL MARKETING AND THE USE OF E-MONEY ON THE SALES VOLUME OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE FASHION SECTOR (EMPIRICAL STUDY OF MSMES IN SIDOARJO DISTRICT)

Sasa Mulyanti; Nihlatul Qudus Sukma Nirwana

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 3
2025-04-29
Abstrak

This study aims to determine the Influence of Digital Marketing and the Use of E-Money on the Sales Volume of Micro, Small and Medium Enterprises (MSMEs) in the Fashion Sector (Empirical Study on MSMEs in Sidoarjo District). This study uses a quan...

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THE UTILIZATION OF BEHAVIORAL FINANCE MODELS IN ANALYZING INVESTMENT DECISIONS

Bagas Adi Prayoga; Wiwit Hariyanto

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 3
2025-04-29
Abstrak

Objective: This study analyzes the impact of student financial behavior on investment decisions using a Behavioral Finance model. Method: Data were collected throgh interviews and observations with a descriptive qualitative approach. Results: The ...

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THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL SELF-EFFICACY, AND SOCIAL NORMS ON RISK CREDIT BEHAVIOR IN PAYLATER USERS

Maya Adillah Islamiyah; Heri Widodo

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 2
2025-04-29
Abstrak

Objective: This study was conducted with the aim of determining whether Objective Financial Literacy, Subjective Financial Literacy, Financial Self-Efficacy and Social Norms have an effect on Risky Credit Behavior in the use of the Paylater featur...

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THE INFLUENCE OF DEBIT CARDS AND ELECTRONIC MONEY ON SPENDING HABITS OF STUDENTS AT MUHAMMADIYAH UNIVERSITY OF SIDOARJO

Muhammad Amrullah Rosafi; Wiwit Harianto

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 2
2025-04-27
Abstrak

Objective: This study aims to determine the effect of debit cards and electronic money on students' spending habits. Method: This research took place at the Muhammadiyah University of Sidoarjo and was conducted by distributing questionnaires to 81...

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THE EFFECT OF BUDGETARY GOAL CHARACTERISTICS, FINANCIAL ATTITUDE, PERSONALITY AND INCOME ON FINANCIAL PERFORMANCE OF BATIK BUSINESS ACTORS IN SIDOARJO DISTRICT

Muhammad Mustofah; Sriyono Sriyono

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 2
2025-04-27
Abstrak

Objective: The purpose of this study is to determine which one is the most dominant in influencing financial performance. Method: With a population of 932 craftsmen and 100 craftsmen who have worked for more than 1 year as samples. This research m...

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INTERNATIONAL BUSINESS STRATEGY FOR ISLAMIC BANKING INDUSTRY IN INDONESIA: AN ANALYSIS FOR EXPANSION

Kumara Adji Kusuma; Farih Ayu Mukhoirotin Sirojul Umma Rosyihin; Febi Putri Maharani; Mochamad Rizal Yulianto; Khoong Tai Wai

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 1
2025-03-31
Abstrak

Objective: The Indonesian Islamic banking industry holds tremendous potential for growth, driven by factors like the large Muslim population, government support, increasing economic activity, and growing demand for ethical and Sharia-compliant fin...

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ZAKAT INFAQ ALMS (ZIS) MOVEMENT MODEL AND GREEN ECONOMY: STUDY OF THE ROLE OF LAZISMU EAST JAVA

Kumara Adji Kusuma; Indah Dwi Lestari; Ananda Mety Amelia; Khoong Tai Wai

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 1
2025-03-31
Abstrak

Objective: This study aims to explore the role of Lazismu East Java in supporting the Green Economy through the management of zakat, infaq, and sedekah (ZIS) funds. Method: A qualitative approach is used to analyze the implementation of the ZIS mo...

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SYNERGY OF GREEN WORK ENVIRONMENT AND SELF-EFFICACY IN ANSWERING THE BUSINESS TRANSFORMATION OF THE MEDICAL DEVICE INDUSTRY

Alif Maulana; Vera Firdaus; Nindia Wahyu Puspita; Rizka Wahyu Aprilia

Journal of Economic and Economic Policy
ISSN: 3047-4892
Vol: 2, No: 1
2025-03-31
Abstrak

Objective: This study aims to find out whether the synergy of green work environment and self-efficacy can answer the business transformation in the medical device industry at PT. Sinaraya Nugraha Ahmadaris Medika. Method: The design of this study...

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