Metadata Artikel American Journal of Business Practice

This research investigates the impact of a Creative Marketing Strategy on Vision-Guided Marketing, with Artificial Intelligence (AI) as a mediating factor, in selected travel and tourism companies in Al-Najaf Governorate (Jannat Al-Najaf Company, ...

The research aims to explore the role that holistic marketing can play in enhancing organizational sustainability management, given that holistic marketing activities have an essential role in contributing to strengthening the foundations of organ...

In today's world, digital marketing is a key part of how businesses grow and connect with customers. But as digital marketing becomes more important, cyber threats also become more sophisticated and dangerous. That's why it's crucial to keep digit...

This article evaluates factors influencing the economic efficiency of national industrial enterprises using special statistical methods. The research identified the factors with the greatest impact on enterprise efficiency and assessed their degre...

This article analyzes measures aimed at improving the competitiveness of fruit and vegetable enterprises and managing the quality of services in Uzbekistan in 2024. In accordance with the presidential decree, new market mechanisms were introduced ...

The article examines the importance of marketing in the field of tourism business, its main functions and tools. Modern marketing strategies aimed at attracting customers and increasing the competitiveness of travel companies are analyzed. Special...

In the modern educational landscape, the development of socio-cultural competence among students has become a critical aspect of their overall learning experience. Socio-cultural competence refers to the ability to understand, interpret, and appro...

Research purpose: The research aims to identify the relationship between digital marketing and strategic entrepreneurial projects in the Iraqi private sector (Middle Euphrates region), in light of the current environmental conditions facing these ...

This article analyzes the fundamental principles of tax policy and its impact on the state budget and the economy. The fair and efficient organization of the tax system plays a crucial role in economic growth, investments, and job creation. The ar...

China’s Belt and Road Initiative (BRI) represents one of the most ambitious international development strategies of the 21st century, aiming to enhance global trade connectivity through large-scale infrastructure projects and economic partnerships...