Metadata Artikel American Journal of Economics and Business Management

The aim of this research is to investigate the role of innovative marketing strategies in sustainable economic growth of textile enterprises in Andijan Region, Uzbekistan. The study draws attention to the relationship between the adoption of digit...

This study investigates how human resource capacity affects the competitiveness of higher education institutions (HEIs) in Uzbekistan and develops the HRSM-Compete model for strategic human resource management in transitional higher education syst...

Small and medium-sized enterprises (SMEs) are rapidly adopting artificial intelligence (AI) tools in marketing, yet evidence on how these tools change marketing operating costs remains fragmented and dominated by large-firm cases. This paper devel...

This article examines the impact of Web-Quest technology on the development of professional and intercultural competence among economics students in the process of learning English. The study focuses on the potential of Web-Quest-based learning to...

Brand equity is usually measured once, in a survey, and related to marketing strategies across hotels. That design confuses what a strategy does with what kind of hotel adopts it. This article follows 72 hotels in Tashkent, Samarkand, Bukhara and ...

This article examines a management model for regional sustainable development and its impact on economic growth. It proposes a model that integrates the economic, social, environmental, and institutional dimensions of sustainable development into ...

The article observes the positive dynamics of sustainable development indicators at enterprises within the Uzkimyosanoat JSC system for 2021–2025. Taking into account the characteristics of high capital intensity, dependence on raw materials and e...

Purpose. To conduct a comparative analysis of the transformation of marketplace logistics infrastructure in Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Azerbaijan, and Russia, and to identify the main directions of the transition from a centra...

The article examines the composition, dynamics and development prospects of securities held in the investment portfolios of commercial banks. The investment portfolio is treated as a functional complement to the credit portfolio, performing four d...

The article examined the theoretical and methodological foundations for improving mechanisms that manage production chain efficiency in enterprises on the basis of demand variability. Drawing on industrial dynamics, bullwhip effect theory, demand-...