Metadata Artikel International Journal of Economic Integration and Regional Competitiveness

Objective: This study aims to develop a marketing model based on the 11P Marketing Mix concept (Product, Price, Place, People, Promotion, Process, Packaging, Physical Evidence, Promise, Programming, and Partnership) to increase sales at Dapur Nona...

General Background: Academic fraud is a persistent challenge in higher education, undermining the integrity of academic institutions and compromising educational outcomes. Spesific Background: Yogyakarta, as a hub of higher education in Indonesia,...

General Background: The poultry industry plays a vital role in meeting the demand for essential food ingredients, particularly chicken meat, which is a staple protein source. Specific Background: However, a decline in sales revenue and market inst...

General Background: Ensuring the balance between value and material production through credit collateralization is fundamental for national economic development. Spesific Background: The principle underpinning credit collateralization emphasizes t...

General Background: Financial performance is a key determinant of a company's success and sustainability, particularly in the pharmaceutical industry, which faces unique challenges such as regulatory requirements, innovation costs, and market comp...

General Background: Agriculture in Indonesia, especially in the context of chili, plays a crucial role in the economy and food security. Spesific Background: This research focuses on the implementation of Islamic production principles among chili ...

Lemon cultivation has gained global significance, especially during the COVID-19 pandemic, as demand for immune-boosting foods surged. Lemons, rich in vitamin C and antioxidants, are increasingly valued for their health benefits. This study examin...

General Background: The rapid development of information technology has revolutionized consumer behavior, particularly among university students, who are increasingly turning to online shopping as a preferred mode of consumption. Specific Backgrou...

The dynamic intersection of economic growth and innovative investments plays a critical role in modern development strategies, particularly as global competition intensifies. Innovative investment drives technological advancement and supports stra...

General Background: In the competitive landscape of the café industry, social media, particularly Instagram, has emerged as a pivotal tool for business development and consumer engagement. Specific Background: This study focuses on Red Coffee and ...