THE EFFECT OF TIKTOK LIVE HOST INTERACTION, VIEWING INTENSITY, AND PROMOTION ON IMPULSE PURCHASES OF SKINTIFIC PRODUCTS ON TIKTOK SHOP
Khurrotul Lutfiyah; Rendy Adi Saputra; Mochamad Rizal Yulianto; Alshaf Pebrianggara; Bayu Hari Prasojo
Objective: The purpose of this study is to demonstrate that host interaction, viewing intensity, and promotions influence impulsive purchases of Skintific products on TikTok Shop. Method: This study employs a quantitative approach, with data colle...