THE EFFECT OF MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE AS A MEDIATING VARIABLE (IN SIDOARJO REGENCY MSMES)
Imtiyaz Nazifah Azzahra; Cliff Kohardinata
Objective: This study examines the effect of market orientation on marketing performance, with competitive advantage as a mediating variable, in the context of MSMEs in Sidoarjo Regency. Given the increasingly competitive business environment, MSM...