Metadata Artikel Journal of Artificial Intelligence and Digital Economy

Objective: This study aims to analyze the impact of sustainable marketing strategy on business sustainability in the Fast-Moving Muslim Consumer Goods (FMCG) sector. Method: Using the resource-based view (RBV) and triple bottom line (TBL) approach...

Objective: This study aims to find out and measure how much influence the potential use of Artificial Intelligence, job desk division and team communication on employee performance at PT. Mina Berkah Selalu. Method: This research includes quantita...

Objective: This study investigates the direct and indirect effects of Green Organizational Climate (GOC) and Green Motivation (GM) on Employee Green Behaviour (EGB), with Perceived Organizational Support (POS) as a mediator. Method: Using SEM with...

Objective: This study aims to analyze the legal mechanisms governing copyright ownership of songs produced by artificial intelligence (AI) applications such as Suno, Soundful, and AIVA within the Indonesian legal framework. Method: Employing a nor...

Objective: This study aims to explore how enterprises, organizations, and institutions—both public and private—manage human resources to achieve greater efficiency and cost-effectiveness while preserving human dignity and enhancing employee potent...

Objective: This study examines the influence of digital marketing, gamification, and brand image on Generation Z consumer loyalty in the Shopee e-commerce platform in Indonesia. As digital natives, Gen-Z consumers prefer interactive, creative, and...

Objective: This study aims to analyze the influence of e-commerce, accounting information systems, and business capital on entrepreneurial interest, focusing on how these factors contribute to decision-making and business development. Method: A qu...

Objective: This study investigates the influence of marketing mix strategy and service quality on customer decisions to participate in the electricity capacity upgrade program at PLN UP3 Sofifi, with customer satisfaction serving as a mediating va...

Objective: This study aims to analyze the influence of financial attitude, personality, financial technology, and financial knowledge level on financial management among Micro, Small, and Medium Enterprises (MSMEs) in the creative craft and servic...

Objective: This study aims to examine the impact of generative artificial intelligence (AI) on the income sustainability of digital illustrators, focusing on the challenges, adaptations, and market shifts within the digital art ecosystem. Method: ...