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Service Innovation and Venture Sustainability of Three-Star Hotels in South-South, Nigeria

Humphrey M. Ajuka

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

The study investigated the relationship between service innovation and the economic, social and environmental sustainability of three-star hotels in South-South Nigeria. The research was conducted with a positivist philosophy and correlational sur...

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Digital Transformation and Economic Growth in Central Asia: A Panel ARDL Approach

Ehsonov Jasurbek Rustamovich

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

This study examines the short- and long-run effects of digital transformation on economic growth in five Central Asian economies (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan) over 2000-2024. A composite Digital Transformation I...

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Improving Innovative and Organizational Mechanisms for Promoting National Heritage within Tourism Development: Mandate Fragmentation Thresholds, Coordination Distance, and the Conversion of Budget into Promotional Capability

Gofurjonova Musharrafkhon Shekhratjon kizi

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

Proposals to improve the organizational mechanisms of heritage promotion normally recommend consolidating the number of bodies that hold jurisdiction. This article measures whether the number of bodies is the variable that matters. On a panel of t...

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Green Innovation and the Sustainability of Oil and Gas Firms in South-South, Nigeria

Francis O. Olisa

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

This study investigated the impact of green innovation, one of the major components of green entrepreneurial practice, on three indicators of firm sustainability, namely economic sustainability, environmental sustainability and social sustainabili...

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Institutional Mechanisms for Integrating the Labor Market, Higher Education Institutions, and Graduates in Ensuring the Workforce Needs of Enterprises

Temirmalik Rustam o‘g‘li Sharopov

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

This article investigates the organizational and economic mechanisms for integrating the regional labor market, employers, and higher education institutions (HEIs) under modern market economy conditions, in the example of Kashkadarya region. The s...

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The Impact of Innovative Marketing Strategies on Sustainable Economic Development of Textile Enterprises in Andijan Region

Ibaydullaeva Feruza Kholjuraevna

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

The aim of this research is to investigate the role of innovative marketing strategies in sustainable economic growth of textile enterprises in Andijan Region, Uzbekistan. The study draws attention to the relationship between the adoption of digit...

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Human Resource Capacity as a Determinant of Higher Education Institutional Competitiveness: Evidence from Uzbekistan and the HRSM-Compete Model

Mavluda Kengboyeva Yuldashbaevna

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

This study investigates how human resource capacity affects the competitiveness of higher education institutions (HEIs) in Uzbekistan and develops the HRSM-Compete model for strategic human resource management in transitional higher education syst...

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Impact of Artificial Intelligence Tools on Operating Cost Management in the Digitalisation of Marketing Processes in Small and Medium-Sized Enterprises

Rakhmatullaeva Khumayro Ravshan kizi

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

Small and medium-sized enterprises (SMEs) are rapidly adopting artificial intelligence (AI) tools in marketing, yet evidence on how these tools change marketing operating costs remains fragmented and dominated by large-firm cases. This paper devel...

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The Impact of Web-Quest Technology on The Development of Professional and Intercultural Competence among Economics Students in English Language Learning

Aygul Sekerova

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

This article examines the impact of Web-Quest technology on the development of professional and intercultural competence among economics students in the process of learning English. The study focuses on the potential of Web-Quest-based learning to...

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An Empirical Analysis of the Impact of Marketing Strategies on Hotel Brand Equity: Customer Mindset, Rate Premium and the Long-Run Cost of Promotion

Ergashev Oybek Mamarasul o'g'li

American Journal of Economics and Business Management
ISSN: 2576-5973
Vol: 9, No: 10
2026-10-05
Abstrak

Brand equity is usually measured once, in a survey, and related to marketing strategies across hotels. That design confuses what a strategy does with what kind of hotel adopts it. This article follows 72 hotels in Tashkent, Samarkand, Bukhara and ...

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