DEVELOPMENT OF B2B MARKETING STRATEGY AND SWOT ANALYSIS IN SUPPORTING SDGS
Muhammad Iqbal Alim El Hakim; Imelda Dian Rahmawati
Objective:Â This study aims to develop an effective business-to-business (B2B) marketing strategy for Sartika Ratu, a company engaged in the Hajj and Umrah equipment industry. In facing the challenges of declining revenue and market share, this stu...