Article Metadata for American Journal of Business Practice

The present study investigates the influence of credit facilities obtained from the National Bank of Iraq- Bagdad Branch on the development of SMEs, covering 2020–2025. It is an analytical study of the effect of credit facilities on sales, profits...

This article explores the impact of neuromarketing on consumer behavior. It analyzes key neuromarketing tools such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), eye-tracking, and galvanic skin response (GSR) measur...

This research aims to demonstrate the role of higher education in accounting by improving the quality of financial reports prepared by economic units, the role of machine learning in predicting future financial distress and its impact on unit valu...

This article covers active operations of commercial banks of Uzbekistan, problems of increasing their profitability. At the same time, proposals were made to increase the level of their profitability by effectively managing the assets of commercia...

Utilizing a bibliometric analysis, this study looks at 729 academic articles on digital marketing research in the banking sector indexed in Web of Science database between 2010 and 2024.Using tools like VOSviewer and Biblioshiny, the research iden...

Marketing mechanisms are an important factor to ensure stability and competitiveness of business activities in the economy. This study analyzes the role of marketing in economies, consumer behavior, market opportunities, digital channel share, and...

This article examines the emergence, development, and role of the World Trade Organization in the globalizing world economy.

This article examines the emergence, development, and role of the World Trade Organization in the globalizing world economy.

This study examined corporate diversification and business performance of Nigerian service companies. The problem that the research addressed was the reluctance of service firms to expand into new products, services, new markets which are required...

Management Information Systems (MIS) which helps organizations run their operations more effectively and make better decisions while achieving sustainable business results. The study collected data through a cross-sectional quantitative survey whi...