THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER
Muhammad Furqan; Lilik Noor Yuliati; Dikky Indrawan
The retail business in Indonesia, especially modern retail, is growing quite rapidly. Transmart Carrefour is now a brand that is widely known and recognized by the public by getting the highest TBI (Top Brand Index) score compared to others. The p...